Additional URL links can be added that people viewing your video should visit.įinally, add your primary keyword 2 – 3 times throughout the description. You may also want to include information about your channel. In the remainder of the description, include supplementary information about the video and its content. When writing the URL, enter it as ‘ not ‘www’, in order to make it clickable. This might be the homepage of your website, or a landing page specifically designed for that video. Add in the URL of the page you want people to visit after watching the video. You should aim to include the primary keyword you want to rank for at least once in these first few lines. Within these first few lines, you need to describe and sell your video content. The first three lines will also be the only part of your description which is visible without someone clicking on the ‘show more’ button. The first few lines of your description will appear in the search engine results. It’s a lot of space, and you can certainly take advantage of it however there are some guidelines to help you.

You are allowed up to 5,000 characters for the video description. If you take another look at our image above, you’ll see our showreels that ranked in the YouTube search all have ‘Bold Content’ in the title. If you do not place your headline within these first 70 characters it will not be viewable in the search results. If it makes sense to use your headline later in the title, then aim to include it in the first 70 characters. A headline should build curiosity, create an emotional response, or display a clear benefit for the viewer.įor your video, your aim is to place the primary keyword at the start of the title. A good headline will be designed for both the search engines and the actual human viewer. You only have 100 characters available for your title (shortened to 70 characters in the search results), so you need to use them wisely. You can learn more about how to identify the best keywords here: Media Cause YouTube Video Title Keywords are the search terms you want your video to appear for in YouTube and Google.įor example, when you type ‘Bold Content’ into the YouTube search bar, our YouTube channel, along with several of our showreels, are the first things to appear: Getting Startedīefore you can start optimising your meta data, you need to know which keywords your videos need to rank for. A YouTube video’s meta data, including the title, description, and tags, are the most important ranking factors, according to research published in Search Engine Land. In this article, we will explore how you can optimise your YouTube video’s title, description, and tags to rank higher and get more views.

Link in description youtube